Candidate-Centric Narratives
Understanding that each candidate possesses a unique and compelling story, we harnessed these narratives as central elements of our digital outreach campaign. By producing an array of tailored text videos and graphics, we could individually highlight and promote every candidate’s accomplishments and priorities. These visuals were not only relatable but also emphasized their genuine commitment to the community and the issues at heart. This digital persuasion tactic ensured that voters were provided a comprehensive view of each representative, fostering familiarity and trust.
Layered Targeting and Voter Education
Digital outreach demands precision, and with this campaign, we innovated beyond the traditional 1:1 voter file targeting. By implementing a layered targeting approach, we expanded our digital persuasion campaign reach, ensuring no potential voter was left out. Furthermore, recognizing that new and low-propensity Democratic voters needed guidance, we crafted educational content specifically for them. This content served to demystify the voting process, teaching and reminding them about when and how to cast their votes, thereby ensuring a more informed and active voter base.
Snackable Reminder Videos
As the voting deadlines neared, we capitalized on the power of brevity. Collaborating with Rope Line Media, we produced a series of snackable 6-second videos during October and November. These short, impactful videos were strategically designed to serve as effective reminders about imminent voting deadlines. Their concise nature ensured maximum viewer retention while effectively conveying the urgency of the voting timeline, encouraging timely action from the electorate.
